Zarni Min Naing/MBT
The Myanmar Coffee Producers and Exporters Group is planning to distribute inexpensive pure coffee to the teashops in a bid to move people away from instant coffee.
The majority of tea shops serve powdered instant coffee and customers often cannot find pure coffee in tea shops.
“A cup of pure, high-quality coffee can cost as much as K4,000. People with low income jobs cannot afford that much.
So they have to drink poor quality instant coffee. We will change our business strategy so that tea shops can serve pure coffee at K500 per cup,” said U Min Hlaing, secretary of Myanmar Coffee Producers and Exporters Group.
If they can distribute and introduce pure coffee to tea shops cheaply, the number of coffee drinkers should increase, U Min Hlaing said, adding that local coffee producers and exporters are discussing more ideas to promote domestic coffee consumption.
There are about 10,000 acres of coffee plantation in Myanmar which produce 500 to 700 tonnes of coffee every year. Fifty percent of the coffee production is exported to China.
There are many brands in the local coffee market with none holding a dominant share, including Shwepuzun, Shweyinmar, Lonestar, Pot Pot, Arnandar, Rich, Shwe La Won and Premier.
From:Myanmar Business Today