APB-Alliance Brewing Company, part of the Netherlands-based Heineken Company, has launched a brand new local beer named Regal Seven.
The company says the beer’s taste is tailored to “satisfy local preferences.” Regal Seven has a 5 percent alcohol content and Heineken says the beer “owes its smoothness to the extra cold filtration process.”
“We wanted to launch a product that perfectly caters for this
market and thanks to our master brewers, who came up with the refreshingly smooth Regal Seven taste, I believe we have succeeded”, said Lester Tan, managing director of APB-ABC.
market and thanks to our master brewers, who came up with the refreshingly smooth Regal Seven taste, I believe we have succeeded”, said Lester Tan, managing director of APB-ABC.
Regal Seven will be available on draught in selected Yangon and Mandalay beer stations, and in bottles and cans in restaurants, bars and supermarkets throughout the country.
Heineken said it is also working with several restaurants and beer pubs owners to upgrade their places, where its teams accompany the owners to professionalise their business, renovate their venues and offer new entertainments, starting with Regal Seven foosball tables.
Alliance Brewery Company Ltd (ABC) is a privately-owned firm in Myanmar, owned by Heineken and ABC. ABC is majority-owned by Aung Moe Kyaw, a local entrepreneur and spirits industry tycoon.
News From : Myanmar Business Today